Keyword Strategies
How to Find Low-Competition Keywords with High Traffic
Finding low-competition keywords with high traffic is crucial if you are either working on a new website or targeting niches. Here's a step-by-step guide on how you can identify such keywords:
1. Use Keyword Research Tools
You can use tools such as Ahrefs, SEMrush, Ubersuggest, or Google Keyword Planner to get information about the search volumes and competition levels of keywords. Take into consideration keywords that have
- Moderate to high search volume.
- Low Keyword Difficulty (KD) score (e.g., below 30 in most tools).
Example: In Ahrefs, enter a seed keyword and filter by:
- KD ≤ 30.
- Search volume ≥ 1,000.
2. Target Long-Tail Keywords
Long-tail keywords are typically longer phrases with more specific intent and less competition.
- Example: Instead of targeting "SEO tips" (high competition), go for "SEO tips for small business websites."
How to Find Long-Tail Keywords:
- Use the "Questions" filter" in tools like SEMrush or AnswerThePublic to identify query-based long-tail keywords.
3. Leverage Google Suggestions
- Type your seed keyword in Google Search and look at:
Autocomplete Suggestions : Keywords are suggested as you type.
"People Also Ask" Section: Good for finding questions people typically search for.
Related Searches: Displays at the bottom of the SERP.
4. Research Competitors' Keywords
Use tools like Ahrefs' Site Explorer or SEMrush Competitive Analysis:
- Type your competitor's domain to get an idea of which keywords they rank for.
- Use keywords with low KD and a potential for traffic.
5. Target Low Authority SERPs
Use tools that reflect Domain Authority (DA) or equivalent metrics for the sites in the top 10 of your target keyword.
- Keywords where low-authority sites (DA ≤ 30) rank on page 1 are very low competition.
How to Do This:
- Use Ahrefs' SERP Checker in order to evaluate the backlink profiles and content quality of ranking pages.
6. Leverage Forums and Social Media
- Look for community discussions in forums like Reddit, Quora, or niche Facebook Groups.
- Seek questions and topics repeatedly asked but not fully addressed by competitors. .
- Seed keywords, please.
7. Target Content Gaps
Identify keywords or topics that competitors haven't covered well.
Use Ahrefs' **Content Gap Tool** or SEMrush's **Gap Analysis** to discover untapped keyword opportunities.
8. Local SEO Optimization
- If you’re targeting a regional audience, focus on geo-specific keywords.
- Example: Instead of “best coffee shops,” target “best coffee shops in Delhi.”
- Use Google Trends to identify local interest and seasonality.
9. Check Click Potential
- Keywords with high search volume don’t always guarantee clicks.
- Use metrics like Clicks Per Search (CPS) from Ahrefs to prioritize keywords where users are likely to click on organic results.
10. Experiment with Low-Competition Topics
- Explore niche-specific tools: For example, if you’re in e-commerce, tools like Jungle Scout (Amazon-focused) or **EtsyRank** can uncover underserved search terms.
- Write content around underexplored areas that resonate with your audience.
Focusing on such methods and tools will lead you to keywords with a good balance between traffic potential and manageable competition, hence more organic traffic you can drive on the site.
The Art of Targeting Long-Tail Keywords
1. Understanding of Long-Tail Keywords :-
Keywords with 3+ words, lesser volume of search, but higher intent (example: "best DSLR camera for beginners").
2. Tools for Discomfiting Discovery:-
AnswerThePublic, SEMrush, or Ahrefs to find question-based and niche keywords.
3. Harnessing Google Features
- Check Autocomplete, People Also Ask, and Related Searches for inspiration.
4. Analyze Intent
- Focus on informational, navigational, or transactional keywords depending on your goals.
5. Competitor Analysis
- Use tools to find untapped long-tail keywords competitors rank for.
6. Content Optimization
- Answer specific user queries using broad, focused content.
7. Benefits :-
More targeted long-tail keywords can mean less competition, higher conversion rates, and an even better audience alignment.
Long-tail targeting is a great way to fine-tune your SEO for more accuracy and impact.
Building a Keyword Cluster for Better Rankings
1. Identify a Core Topic
Choose a prima ry keyword representing your target topic (e.g., "digital marketing").
2. Find Related Keywords
Use tools like Ahrefs, SEMrush, or Google Keyword Planner to discover related terms and long-tail variations.
3.Group by Intent
- Organize keywords by search intent (informational, navigational, transactional).
4. Pillar Content
Develop a holistic page centered around the core keyword as the primary topic hub.
5.Cluster Content
Write supporting articles centered on related keywords and link them back to the pillar page.
6. Internal Linking Strategy
- The contextual linking links cluster content and enhances the authority of the main topic.
7. Optimize for Relevance
- Each piece should discuss specific keywords but still address user needs.
This way, one will be able to enhance topical authority, enhance SEO rankings, and enhance user experience.
Seasonal Keywords: How to Prepare for Seasonal Trends
Preparing to Terms of Seasonal Trends by Seasonal Keywords :-
1. Identify Seasonal Trends
-Use Google Trends for the events when certain keywords spike during the year.
-Look for holidays or sports seasons or annual shopping trends like Black Friday.
2. Seasonal Keywords Research
- Use a tool like Ahrefs, SEMrush, or Keyword Planner to find the appropriate keywords for your niche and season. - Target high-traffic, low-competition keywords.
3.Plan Ahead for Content
- Plan and start creating and publishing content 2-3 months ahead of the season to let it rank.
4. Create Thematic Clusters
- Build pillar pages for the season (e.g., “Winter Fashion Guide”) and link to supporting articles targeting specific trends.
5. Update Existing Content
- Revamp old seasonal pages with updated keywords, fresh data, and new visuals.
6. Optimize for Local SEO
- Add geo-specific keywords (e.g., “Christmas markets in Delhi”) to attract local audiences.
7. Social and PPC Ads
- Utilize seasonal keywords in ad campaigns and social media to drive more traffic.
8. Monitor and Adapt
- Track and change keywords or content as the seasonal trend unfolds in real-time .
Preparation of seasonal keyword means staying in the centre of relevance and grasping opportunities appropriately during peak interest times.